Meet Our Team

Russell Elford, CFP - Senior Associate

Russell Elford started in the Financial Services industry in 1985 and as such has broad experience in the banking, investment, financial planning, and independent brokerage industries. His diverse experience in the financial industry has given him an extensive knowledge in all areas of the financial planning process, which in turn enables him to provide complete and comprehensive advice.

Russell is an active member Financial Advisors Association of Canada (Advocis.ca). Russ has completed all six courses for the Certified Financial Planning designation as well as the Branch Managers and Mutual Funds Course through the Investment Funds Institute of Canada.

Russell is a premier advisor in the financial services industry as a result of his expertise, integrity, leadership abilities, work ethic, dedication to making a difference in the lives of his clients, and commitment to excellence.

Disclaimer: The information contained herein is for AB residents only and does not constitute an offer to sell or solicit sales in any other Canadian or foreign jurisdictions.